According to the ____,a marketing communication such as an ad discouraging consumers from drinking and driving,that depicts a fatal consequence of the behavior may be ineffective at changing consumers' attitudes or behavior.
A) Cognitive Response Theory
B) Theory of Reasoned Action
C) Theory of Planned Behavior
D) Terror Management Theory
E) Elaboration Likelihood Model

Question

Quizplus · Accepted Answer

Terror Management Theory suggests that when people are reminded of their mortality, such as through messages depicting fatal consequences, they may react defensively rather than changing their attitudes or behaviors. This can make such marketing communications ineffective at achieving their intended behavior change.

According to the ____,A Marketing Communication Such as an Ad