Self-referencing in ads tries to induce consumers to
A) think more about themselves, thereby heightening needs for self gratification.
B) vicariously experience something new.
C) relate the message to their own experience or self-image.
D) think about the sponsor as a friend.
E) become emotionally distant from the message, thus eliciting cognitions.

Question

Quizplus · Accepted Answer

Self-referencing in ads is designed to make consumers relate the message to their own experience or self-image. This technique is used to make ads more personal and meaningful to consumers, thereby increasing the likelihood of purchase.

Self-Referencing in Ads Tries to Induce Consumers to