A campaign for Windsor Canadian whiskey shows a man with his briefcase stuck in a subway door with the caption "Fortunately,every day comes with an evening." Since everyone has a bad day once in a while,this is an example of ____ in an ad.
A) a cognitive argument
B) experiencing
C) self-referencing
D) involving
E) situational involving

Question

Quizplus · Accepted Answer

The ad uses self-referencing by depicting a relatable situation that many people have experienced, encouraging the audience to connect personally with the message.

A Campaign for Windsor Canadian Whiskey Shows a Man with His