The mere exposure effect is the result of
A) increasing understanding of the cognitions in an argument.
B) raising attention levels toward the message.
C) mere familiarity increasing liking.
D) increasing the number of associations attached to a schema.
E) attaching more favorable associations to the schema.

Question

Quizplus · Accepted Answer

The mere exposure effect is when familiarity of a stimulus increases liking or preference for it, without any meaningful interaction or relationship between the stimulus and the individual. This means that as exposure to a stimuli (such as a person, object or idea) increases, the individual will develop a sense of comfort and liking towards it, even if the exposure is brief and lacking in depth.

The Mere Exposure Effect Is the Result of