All of the following statements of the relationship between brand recall and choice are true except
A) there is a strong relationship between brand recall and choice.
B) there is a strong inverted U-shaped relationship between brand recall and choice.
C) the relationship between brand recall and choice is positive.
D) brands that are recalled are more likely to be chosen.
E) consumers' choices could be altered simply by manipulating recall, even when brand preferences were unchanged.

Question

Quizplus · Accepted Answer

While there is a relationship between brand recall and choice, research has not consistently found an inverted U-shaped relationship. Instead, the relationship is typically positive, with higher levels of recall leading to a higher likelihood of the brand being chosen. Additionally, while manipulating recall can impact consumer choices, it is not always the case that brand preferences remain unchanged.

All of the Following Statements of the Relationship Between Brand