Research has shown that grocery shoppers can remember whether something was expensive or the general size of the package,but they cannot remember numbers.This is an example of the fact that when consumers recall attribute information,it tends to be
A) broad but limited in the number of brands.
B) specific to one product category.
C) in summary or simplified form.
D) in detail.
E) only for consumers who have encoded the information under low MAO.

Question

Quizplus · Accepted Answer

Research has shown that when consumers recall attribute information, they tend to simplify it and remember it in summary or simplified form. In the case of grocery shopping, consumers tend to remember whether something was expensive or the general size of the package, rather than specific numbers.

Research Has Shown That Grocery Shoppers Can Remember Whether Something