In order to maximize the chance of being considered when consumers engage in internal search,marketers want to position their brands
A) as far away from the prototype as possible.
B) to maximize preference dispersion.
C) as close to the category prototype as possible.
D) at the beginning or the end of a consideration set.
E) near the end, but not last.

Question

Quizplus · Accepted Answer

Positioning a brand close to the category prototype increases the likelihood of it being recalled during an internal search, as prototypes are often the most easily remembered and serve as a reference point for consumers.

In Order to Maximize the Chance of Being Considered When