Buick put out a computer disk with pictures and information about new cars.Buick hoped that by viewing this information,consumers would realize that now might be a good time to buy a car.That is,they hoped consumers would enter into a state of
A) problem recognition.
B) internal search.
C) postpurchase evaluation.
D) information storage.
E) behavioral intentions.

Question

Quizplus · Accepted Answer

Buick's intention was to make consumers recognize that they have a problem (e.g. a car that is outdated or needs replacement). Therefore, the state that Buick hoped consumers would enter into is problem recognition.

Buick Put Out a Computer Disk with Pictures and Information