Consumers are likely to recall ____ when they engage in internal search.
A) primarily information encoded when in a positive mood
B) only a small subset of stored information
C) primarily information encoded when in a negative mood
D) most information stored in memory
E) primarily information from unrelated schemas

Question

Quizplus · Accepted Answer

Internal search involves retrieving information from memory. However, consumers are unlikely to recall all the information they have stored. Instead, they are likely to retrieve only a small subset of stored information, based on its relevance and accessibility to the current search.

Consumers Are Likely to Recall ____ When They Engage in Internal