The ____ is the consumer's perception of the way we want things to be.
A) desirable stimulation level
B) ideal state
C) actual state
D) optimal stimulation level
E) real condition

Question

Quizplus · Accepted Answer

The ideal state is the consumer's perception of the way they want things to be. This is in contrast to the actual state, which is the consumer's perception of the way things currently are. The desirable stimulation level and optimal stimulation level refer to the level of arousal or excitement that a consumer seeks or prefers, and the real condition is a general term that could refer to either the actual state or the current condition of a product or service, but it does not specifically relate to the consumer's perception of the way they want things to be.

The ____ Is the Consumer's Perception of the Way We