Typically,the next step in consumer decision making after problem recognition is
A) external information search.
B) prepurchase intentions.
C) brand choice.
D) behavior.
E) internal information search.

Question

Quizplus · Accepted Answer

After recognizing a problem, consumers typically engage in an internal information search, where they recall past experiences or knowledge related to the product or service in question.

Typically,the Next Step in Consumer Decision Making After Problem Recognition