Many consumers might have the desire to wear an expensive watch (e.g.,a Rolex)or buy an expensive car in order to gain the admiration of others.This can be thought of as an example of
A) problem recognition determined by beliefs.
B) ideal state formed by aspirations.
C) internal search influenced by beliefs.
D) external search influenced by beliefs.
E) problem recognition determined by values.

Question

Quizplus · Accepted Answer

The desire to own an expensive watch or car in order to gain the admiration of others is an example of an ideal state formed by aspirations. The consumer aspires to be seen as wealthy or successful, and they believe that owning a luxury item will help them achieve this ideal state.

Many Consumers Might Have the Desire to Wear an Expensive