Seeing an apple (for Macintosh)or the Marlboro Man may make it easier for consumers to remember and consider these brands when making a decision.This is best thought of as an example of a(n)____ placing the brand in the consideration set.
A) retrieval cue
B) usage situation
C) attitude
D) brand image
E) evaluation

Question

Quizplus · Accepted Answer

A retrieval cue is a stimulus that helps people access and recall specific information from memory. In this case, seeing the Apple or Marlboro Man logos serves as a retrieval cue that prompts consumers to remember and consider these brands when making a purchase decision, effectively placing them in the consideration set.

Seeing an Apple (For Macintosh)or the Marlboro Man May Make