When there is problem recognition,a(n)____ will usually be started.
A) ongoing search
B) prepurchase search
C) actual state formation
D) consumptive reaction
E) evaluative myopia

Question

Quizplus · Accepted Answer

Problem recognition typically involves the realization that there is a discrepancy between the actual state (current situation) and desired state (preferred situation). This prompts the consumer to engage in a prepurchase search for information and alternative solutions to the problem. A, C, and D are not directly related to problem recognition. E is a term used to describe a narrow focus on a few choice alternatives, not problem recognition.

When There Is Problem Recognition,a(n)____ Will Usually Be Started