Confirmation bias refers to the fact that
A) we are more likely to recall information that reinforces rather than contradicts our overall beliefs.
B) we only like brands with which we are familiar.
C) positive information about a brand is most likely to be recalled.
D) negative information about a brand is most likely to be recalled.
E) diagnostic information about a brand is most likely to be recalled.

Question

Quizplus · Accepted Answer

Confirmation bias refers to the tendency to seek out and remember information that confirms our preexisting beliefs while ignoring or discounting information that contradicts them. This makes choice A the correct option.

Confirmation Bias Refers to the Fact That