All of the variables that influence the recall of certain attributes can lead to the ____ for other diagnostic attributes due to limitations in consumers' processing capacity.
A) increased motivation in processing
B) increased attention
C) inhibition of recall
D) decreased motivation in processing
E) increased structuring of information

Question

Quizplus · Accepted Answer

When consumers are limited in their processing capacity, it can lead to inhibition of recall for certain diagnostic attributes, which means that they may struggle to remember important information about the product or brand. This can occur despite increased motivation or attention, and may even lead to increased structuring of information as consumers attempt to make sense of the information available to them. Therefore, the best answer is C.

All of the Variables That Influence the Recall of Certain