Everything else at the restaurant was fine,but after Kimberly discovered an insect in her soup,she decided not to return.This is an example of how
A) retrieval cues affect decision making for services.
B) negative information can be diagnostic.
C) consumption goals can affect repurchase decisions.
D) the consideration set can be important for consumption.
E) goal-related cues affect decision making for services.

Question

Quizplus · Accepted Answer

This scenario shows how negative information about the restaurant (finding an insect in the soup) can be a diagnostic factor in Kimberly's decision not to return. The negative information influenced her decision making, indicating that negative information can be diagnostic in evaluating service experiences.

Everything Else at the Restaurant Was Fine,but After Kimberly Discovered