____ is (are)a consumer's own perception about what he or she knows relative to others.
A) Objective schemas
B) Objective knowledge
C) Perceptual position
D) Subjective knowledge
E) Objective criteria

Question

Quizplus · Accepted Answer

Subjective knowledge refers to a consumer's own perception and understanding about a specific topic. It is based on their personal experiences, beliefs, and attitudes rather than on objective facts or criteria.

____ Is (Are)a Consumer's Own Perception About What He or She