Inhibition is important for marketers because
A) it can increase MAO to process information about the general evaluation of a brand.
B) it can decrease MAO to process information about the general evaluation of a brand.
C) it will usually bias information about a brand in a positive direction.
D) key aspects of a brand may not even enter the consumer decision process.
E) it can lead to forgetting attitudes about a brand.

Question

Quizplus · Accepted Answer

Inhibition refers to the ability of the brain to filter out irrelevant information and focus on important stimuli. When inhibition is high, key aspects of a brand may not even enter the consumer decision process, which can be detrimental for marketers. Therefore, understanding inhibition is important for marketers to ensure that their brand messages and attributes are being processed and considered by consumers.

Inhibition Is Important for Marketers Because