There are two basic types of external search by consumers:
A) prepurchase and ongoing.
B) consumptive and disposal.
C) short range and long term.
D) immediate and medium range.
E) iconic and echoic.

Question

Quizplus · Accepted Answer

The two basic types of external search by consumers are pre-purchase (conducted before making a purchase) and ongoing (conducted after making a purchase but before consuming or disposing of the product).

There Are Two Basic Types of External Search by Consumers