Diana hated Leakthrough tents.She could easily remember negative information about the brand,but had a difficult time recalling any positive information she had heard.This is referred to as
A) the reinforcement bias.
B) the diagnosticity complex.
C) attribute determinance.
D) recall bias.
E) confirmation bias.

Question

Quizplus · Accepted Answer

Confirmation bias is the tendency to seek out and remember information that confirms one's existing beliefs. In this case, Diana's negative experiences with Leakthrough tents have led her to focus on negative information about the brand and ignore positive information.

Diana Hated Leakthrough Tents