Amy enjoyed fine wine.She subscribed to Wine Spectator magazine,attended wine tastings,and visited wineries.In terms of external information search,Amy was engaged in
A) prepurchase search.
B) ongoing search.
C) situational search.
D) enduring search.
E) inebriated search.

Question

Quizplus · Accepted Answer

Amy's behavior of subscribing to Wine Spectator magazine, attending wine tastings, and visiting wineries indicates that she is engaged in ongoing search for external information. This means that she actively seeks and collects information about her favorite pastime, even when she is not in the process of making a purchase.

Amy Enjoyed Fine Wine