Factors that will increase the motivation to process information as it relates to external search could include all of the following except
A) involvement and perceived risk.
B) the perceived costs and benefits of search.
C) the nature of the consideration set.
D) the speed at which information is processed.
E) attitudes toward the search.

Question

Quizplus · Accepted Answer

The speed at which information is processed is not a factor that increases motivation to process information during external search. The other options (A, B, C, and E) are all potential motivators for information processing during external search.

Factors That Will Increase the Motivation to Process Information as It