Because Cathy was about to have triplets,her husband Don was very interested in any baby-related products.This is referred to as
A) enduring involvement.
B) particular involvement.
C) perceptual response.
D) particular response.
E) situational involvement.

Question

Quizplus · Accepted Answer

Situational involvement refers to a temporary interest in a product or service due to a specific situation or event. In this case, Don's heightened interest in baby-related products is due to the specific situation of expecting triplets, making it a situational involvement.

Because Cathy Was About to Have Triplets,her Husband Don Was