Insurance purchases,which require consumers to meet with different agents to collect information about individual policies,are best thought of as an example of
A) subjective knowledge affecting the ability to process information.
B) information format affecting the opportunity to process information.
C) the objective knowledge affecting the ability to process information.
D) perceived risk affecting involvement.
E) objective criteria affecting the perception of brands.

Question

Quizplus · Accepted Answer

Insurance purchases, which require meeting with different agents, represent situations where the information format affects the opportunity to process information. In this case, different agents provide the same set of information in various formats, creating differences in opportunities for processing the information. This can make the decision-making process challenging for consumers.

Insurance Purchases,which Require Consumers to Meet with Different Agents to Collect