The relationship between involvement and perceived risk is
A) inverse.
B) direct.
C) uncertain.
D) very weak.
E) U-shaped.

Question

Quizplus · Accepted Answer

The relationship between involvement and perceived risk is direct, meaning that as involvement increases, so does perceived risk. This is because people who are more involved in a purchase decision are typically more aware of potential negative outcomes and therefore perceive higher levels of risk.

The Relationship Between Involvement and Perceived Risk Is