A consumer might consistently read computer magazines because of a high degree of enduring involvement.This is an example of
A) diagnosticity.
B) vivid involvement.
C) ongoing search.
D) problem recognition.
E) internal search.

Question

Quizplus · Accepted Answer

Ongoing search refers to the continuous search for information on a topic of interest, such as computers, due to a high level of enduring involvement, without a specific purchase decision in mind.

A Consumer Might Consistently Read Computer Magazines Because of a High