Question 1

Factors that directly affect the opportunity to process information might include all of the following except
A) the consumers' cognitive abilities.
B) the number of retail outlets or dealers.
C) the attribute information available about each brand.
D) the information format.
E) time availability.

Accepted Answer

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Question 2

How can the recall of brands have an impact on decision making?

Accepted Answer

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Question 3

Insurance purchases,which require consumers to meet with different agents to collect information about individual policies,are best thought of as an example of
A) subjective knowledge affecting the ability to process information.
B) information format affecting the opportunity to process information.
C) the objective knowledge affecting the ability to process information.
D) perceived risk affecting involvement.
E) objective criteria affecting the perception of brands.

Accepted Answer

Insurance purchases, which require meeting with different agents, represent situations where the information format affects the opportunity to process information. In this case, different agents provide the same set of information in various formats, creating differences in opportunities for processing the information. This can make the decision-making process challenging for consumers.

Question 4

In looking for digital cameras,Kimberly compared offerings first by the number of mega-pixels,then by the optical zoom,and last by the availability of lenses.Kimberly was doing what is best referred to as a
A) brand comparison.
B) product/category comparison.
C) search by brand.
D) search by attribute.
E) brand/category comparison.

Accepted Answer

Kimberly was comparing different attributes of the digital cameras, which is referred to as a search by attribute.

Question 5

What motivates consumers to begin the decision-making process?

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Question 6

You have just been appointed as manager of advertising and promotions at ABC Computer,which has a new,technologically advanced PC.The problem is that customers are satisfied with their present PCs.What can you do about this problem?

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Question 7

Ted has owned his car for five years and is happy with it.Explain the process by which he might desire a new car without any change in feelings regarding his present car.

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Question 8

What is the confirmation bias and why should this be of interest to marketers?

Accepted Answer

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Question 9

Which factors limit the extent of internal information search?

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Question 10

Why is problem recognition important for consumer decision making?

Accepted Answer

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Question 11

What is internal information search?

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Question 12

____ are the sequential steps in the external search process.
A) Acquisition, consumption, and disposal
B) Encoding and retrieval
C) Orientation, evaluation, and verification
D) Retrieval and encoding
E) Search and decision

Accepted Answer

The external search process has three sequential steps: orientation (identifying the need for information and sources), evaluation (assessing the relevance and usefulness of the information found), and verification (confirming the accuracy and reliability of the information). Choices A, B, D, and E do not accurately reflect the steps of the external search process.

Question 13

There are two ways that marketers can try to stimulate problem recognition.Explain and give examples.

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Question 14

Discuss the factors that lead to the formation of the ideal state.

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Question 15

How can culture and changes in our life situation impact the formation of our ideal state?

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Question 16

Factors that directly affect the ability to process information might include all of the following except
A) objective knowledge.
B) subjective knowledge.
C) cognitive abilities.
D) demographics.
E) perceived risk.

Accepted Answer

The answer of Factors that directly affect the ability to...

Question 17

Explain why the phenomenon of inhibition should be important to marketers.

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Question 18

Compare and contrast the recall of attributes versus the recall of evaluations.

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Question 19

Why is prototypicality important for recall?

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Question 20

DEF tires have an advantage over other tires in an attribute,which is not very salient in the minds of consumers right now.You have been hired as a consultant to tackle this challenging problem.What should DEF tires do?

Accepted Answer

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Quiz 7: Problem Recognition and Information Search

Factors that directly affect the opportunity to process information might include all of the following except