Enduring involvement is
A) a high level of ongoing response over time.
B) affective responses to specific brands.
C) the long-term perceptual response to involvement.
D) the long-term cognitive effects of involvement in a product category.
E) a perceptual framework that is particularly resistant to change.

Question

Quizplus · Accepted Answer

Enduring involvement is defined as a high level of ongoing response over time, indicating a deep and long-lasting interest in a product or category. Therefore, option A best represents the concept of enduring involvement.

Enduring Involvement Is