A consumer sees an ad for a Nissan Altima.If the consumer's prior evaluation of the Nissan name is positive,additional information about the car obtained from the ad can then be used to adjust this initial value either upward or downward.This is an example of
A) judgment of goodness and badness.
B) an anchoring and adjustment process.
C) the assessment process.
D) belief strength.
E) an estimation of likelihood.

Question

Quizplus · Accepted Answer

This scenario describes the anchoring and adjustment process, where the consumer's prior positive evaluation of the Nissan name serves as an anchor or reference point. The additional information obtained from the ad can then be used to adjust this initial value either upward or downward.

A Consumer Sees an Ad for a Nissan Altima