For some U.S.consumers,a negative feature of Japanese products is that these products are foreign.However,this shortcoming can be overcome if they are rated highly on other aspects,such as reliability and price.This is an example of a(n)____ model of decision making.
A) attribute
B) classification
C) compensatory
D) noncompensatory
E) brand

Question

Quizplus · Accepted Answer

This scenario describes a compensatory model of decision making, where consumers weigh the positive and negative attributes of a product and make an overall evaluation. In this case, the foreign origin of the product is a negative attribute, but if the product rates highly on reliability and price, those positive attributes can compensate for the negative one. In a noncompensatory model, one negative attribute could rule out the product altogether, regardless of its positive attributes.

For Some U