A ____ is best when the customer wishes to rule out unsuitable options as soon as possible.
A) brand awareness state
B) lexicognitive strategy
C) subjunctive model
D) conjunctive model
E) compensatory strategy

Question

Quizplus · Accepted Answer

The conjunctive model is best for ruling out unsuitable options as soon as possible. This model involves setting minimum thresholds for each attribute that is important to the customer. Any option that does not meet the minimum threshold for one or more attributes is eliminated from consideration. This allows the customer to quickly narrow down their options and focus on those that meet all of their necessary criteria.

A ____ Is Best When the Customer Wishes to Rule