Brand-based compensatory models are helpful at providing guidance to marketers about all of the following except
A) which product or service might be below a cutoff and thus be rejected frequently by customers.
B) identifying which alternatives may be chosen.
C) which outcomes associated with the product need to be reinforced.
D) identifying which alternatives may be rejected.
E) which outcomes associated with the product need to be changed.

Question

Quizplus · Accepted Answer

Brand-based compensatory models are designed to evaluate how different attributes of a product or service compensate for each other in the consumer's decision-making process. They do not specifically provide guidance on which products or services might be below a cutoff and thus be rejected frequently by customers; this is more the domain of non-compensatory models or other decision-making frameworks.

Brand-Based Compensatory Models Are Helpful at Providing Guidance to Marketers