Consumers might often not choose to use compensatory models primarily because they
A) result in a negativity bias in evaluations.
B) result in a positivity bias in evaluations.
C) are not accurate.
D) require a significant amount of effort.
E) do not fit with most product or service decision-making situations.

Question

Quizplus · Accepted Answer

Compensatory models require consumers to weigh the pros and cons of each option and assign scores or values to each attribute, which can be time-consuming and require significant effort. Therefore, consumers might not choose to use compensatory models.

Consumers Might Often Not Choose to Use Compensatory Models Primarily