The difference between a conjunctive and a disjunctive model is that a disjunctive model puts the weight on
A) negative information.
B) positive information.
C) attribute information.
D) evaluations.
E) schemas and their associations.

Question

Quizplus · Accepted Answer

A disjunctive model puts the weight on positive information, meaning that if any one positive attribute or evaluation is present, the overall evaluation of the object being judged will be positive. In contrast, a conjunctive model puts the weight on negative information, meaning that if any one negative attribute or evaluation is present, the overall evaluation of the object being judged will be negative. Therefore, the best choice is B, positive information.

The Difference Between a Conjunctive and a Disjunctive Model Is