With a conjunctive model,consumers set up
A) minimum cutoffs for each attribute that represent the absolute lowest value they are willing to accept.
B) ordinal values that automatically compare attributes with others in memory to determine the highest value.
C) absolute values.
D) maximum cutoffs for each attribute that represent the absolute highest value they are willing to accept.
E) ordinal values that automatically compare attributes with others in memory to determine the lowest value.

Question

Quizplus · Accepted Answer

In a conjunctive model, consumers set up minimum cutoffs for each attribute that represent the absolute lowest value they are willing to accept before considering a product further. This means that the product must meet all the minimum criteria before the consumer will consider it for purchase.

With a Conjunctive Model,consumers Set Up