Attribute-processing models are useful for marketers primarily because they not only aid in identifying determinant attributes but also provide additional information on
A) the memorability of these attributes.
B) the number of these attributes.
C) the order in which the attributes are evaluated.
D) global brand evaluations.
E) brand images.

Question

Quizplus · Accepted Answer

Attribute-processing models help marketers understand the sequence in which consumers evaluate different attributes, which can inform marketing strategies and product positioning.

Attribute-Processing Models Are Useful for Marketers Primarily Because They Not