The elimination-by-aspects model is similar to the lexicographic model except that it
A) includes only positive information.
B) incorporates the notion of an acceptable cutoff.
C) includes only negative information.
D) incorporates overall evaluations.
E) eliminates brand associations.

Question

Quizplus · Accepted Answer

The elimination-by-aspects model is similar to the lexicographic model in that it involves a series of decision stages, but it differs in that it incorporates the notion of an acceptable cutoff. This means that attribute levels that fall below the cutoff are eliminated from consideration, allowing the decision maker to compare alternatives across a narrower set of attributes. This can make the decision process more manageable and efficient, while still ensuring that the chosen alternative meets the decision maker's minimum standards or requirements.

The Elimination-By-Aspects Model Is Similar to the Lexicographic Model Except