Consumers often base decisions on how they think they will feel in the future.This is called
A) prospect theory.
B) appraisal theory.
C) affective forecasting.
D) cognitive forecasting.
E) emotional predilection.

Question

Quizplus · Accepted Answer

Affective forecasting refers to the process of predicting how one will feel in the future as a result of a decision or event. This can influence consumer behavior as individuals often base their decisions on expected emotions, rather than rational analysis. Options A, B, D, and E are not accurate descriptions of this phenomenon.

Consumers Often Base Decisions on How They Think They Will