Options that are extreme on some attributes are less attractive than those that are moderate on those attributes.This is known as
A) the domino effect.
B) an inferiority antecedent schema.
C) the attraction effect.
D) extremeness aversion.
E) extremeness.

Question

Quizplus · Accepted Answer

This phenomenon is known as extremeness aversion, where extreme options on some attributes seem less attractive than moderate ones. This is because extreme options may create uncertainty or seem risky to consumers.

Options That Are Extreme on Some Attributes Are Less Attractive