Consumers who make decisions based on affect are often
A) uncertain of their satisfaction level.
B) less satisfied than those who made cognitively-based decisions.
C) more satisfied than those who made cognitively-based decisions.
D) equally pleased with their decisions as those who made cognitively-based decisions.
E) very emotional and irrational.

Question

Quizplus · Accepted Answer

Consumers who make decisions based on affect are often more satisfied than those who make cognitively-based decisions because they rely on their emotions and feelings rather than rational thinking, which can lead to a more positive emotional experience.

Consumers Who Make Decisions Based on Affect Are Often