By convincing consumers that they should not accept a lower level on an important attribute,competitors can be rejected from consideration.This is best thought of as an example of marketers
A) decreasing the importance of an attribute.
B) getting customers to switch from a compensatory to a noncompensatory strategy.
C) increasing the importance of overall brand evaluation so that consumers will choose their brand.
D) increasing the memorability of the brand image.
E) getting consumers to choose an additive difference model.

Question

Quizplus · Accepted Answer

This is an example of getting customers to switch from a compensatory to a noncompensatory strategy, as they are no longer willing to accept a lower level on an important attribute, even if the brand performs well on other attributes. This allows them to reject competitors who do not meet their minimum requirements.

By Convincing Consumers That They Should Not Accept a Lower