With an attribute-based strategy to compare noncomparable alternatives,consumers make comparisons easier by
A) evaluating entire attribute-related cognitions and comparing them to affect.
B) subtractive calculus.
C) brand filing.
D) the alternative-based processing of lexicographic components.
E) forming abstract representations of comparable attributes.

Question

Quizplus · Accepted Answer

An attribute-based strategy involves forming abstract representations of comparable attributes to make comparisons easier.

With an Attribute-Based Strategy to Compare Noncomparable Alternatives,consumers Make Comparisons