One way that consumers can make simple estimations or judgments is to make comparisons with the category prototype or exemplar.

Name: One way that consumers can make simple estimations or judgments is to make comparisons with the category prototype or exemplar.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Making comparisons with the category prototype or exemplar is a common way for consumers to make simple estimations or judgments. This involves comparing a product or brand to the ideal or most typical example within that product category.

One Way That Consumers Can Make Simple Estimations or Judgments