When MAO to process is low,consumers use heuristics to
A) increase attention to the decision-making process.
B) reduce the effort at making a judgment.
C) increase cognitive processing.
D) increase affective processing.
E) reduce the choice process to a lexicographic process.

Question

Quizplus · Accepted Answer

When MAO (Motivation, Ability, and Opportunity) to process information is low, consumers tend to use heuristic processing, which emphasizes reducing cognitive effort and simplifying the decision-making process. Therefore, option B, reducing the effort at making a judgment, is the best choice.

When MAO to Process Is Low,consumers Use Heuristics to