Consumers use the same choice tactic for each product category.

Question

Quizplus · Accepted Answer

Consumers often use different choice tactics for different product categories based on various factors such as their perceived importance, level of involvement, and complexity of the decision-making process. For example, a consumer may rely more on personal recommendations and reviews when choosing a restaurant, but rely more on product features and price when selecting a phone.

Consumers Use the Same Choice Tactic for Each Product Category