When consumers are exerting low effort in making a product choice,they use cognitive strategies,but not affective strategies.

Name: When consumers are exerting low effort in making a product choice,they use cognitive strategies,but not affective strategies.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When consumers are exerting low effort in making a product choice, they are more likely to rely on affective strategies (feelings and emotions) rather than cognitive strategies (detailed processing of attributes and information).

When Consumers Are Exerting Low Effort in Making a Product