When consumers make a judgment about a soft drink such as Coca-Cola or Pepsi Cola,they will likely
A) utilize high-elaboration processing.
B) employ "rules of thumb."
C) utilize high levels of cognitive processing.
D) utilize high levels of affective processing.
E) examine choices by attribute.

Question

Quizplus · Accepted Answer

Consumers are likely to employ "rules of thumb" or mental shortcuts when making judgments about well-known and frequently purchased products such as soft drinks. This is because they do not require extensive cognitive processing and can be done quickly and efficiently.

When Consumers Make a Judgment About a Soft Drink Such