If we want to estimate the likelihood that a new,low-calorie frozen dinner is of high quality,we might compare it to a very common brand such as Weight Watchers.This is an example of a(n)
A) prototype process.
B) comparative process.
C) exemplar model.
D) conjunctive model.
E) representativeness heuristic.

Question

Quizplus · Accepted Answer

The representativeness heuristic involves comparing something to a prototype or typical example to judge its likelihood or quality. In this case, comparing the new dinner to a common brand like Weight Watchers serves as a prototype for high-quality low-calorie frozen dinners.

If We Want to Estimate the Likelihood That a New,low-Calorie