Kimberly thought about buying a book.When she went into the bookstore,a cover attracted her eye and she wanted to purchase the book.She grabbed it and went to the cashier.It was only after she began to read the book that she began forming an attitude about it.This is best known as the
A) progression theory.
B) cognitive primacy model.
C) hierarchy of effects.
D) TFD model.
E) central processing theory.

Question

Quizplus · Accepted Answer

The hierarchy of effects model states that consumers go through a series of stages, including awareness, knowledge, liking, preference, conviction, and purchase, before fully adopting or rejecting a product. In this scenario, Kimberly first became aware of the book, then developed a liking for it when she saw the cover, and finally purchased it. After reading the book, she formed an attitude about it, which would fall under the preference or conviction stage in the hierarchy of effects model.

Kimberly Thought About Buying a Book